Asian Dresses

The clothes, part of the George at Asda line, are a response to demand from the supermarkets' ethnic customers for affordable authentic clothing.
The 13-piece collection includes sequinned embellished salwar kameez (traditional suits), khurtas (tunics), dapata (scarves) and churidar (slim leg trousers).
Asda collaborated with a team in India to design the clothes and is made with authentic Indian material.
The store received input from a panel of customers and says the styles are suitable for all cultures, not just Asian customers, but is expecting to see a high demand before the Eid Islamic holiday on September 20.